RAW × AKTI by Zahra · recap film · 5 Oct
A day with RAW at AKTI
Seif's script, read by Loujy, over the day — now told from her side: it opens on her, she comes back on her own lines, and it ends on her. 45 s. Nothing is sent to RAW and nothing is posted.
What's in every reel
- The voice-over. Loujy's two takes from WhatsApp (22 Sep). The first line is from take B (clean start, 'in AKTI'), everything after from take A (it reads Seif's words: 'before anything started', 'rackets, a towel, and a flask', 'شكراً RAW'). Every pause and breath taken out, your overlay join between lines, every word end checked on the sound.
- The picture. Loujy first (holding the pack up, her name), then the day: the walkway still empty, the new packs, handing them out, Loujy tasting, Loujy explaining the game, the nose challenge, the dribble, each prize as it's named, a whole group balancing, Dixie Mills, the crowd — and Loujy again on 'شكراً RAW'. 25 shots instead of 37.
- On screen. Her name card, three of Seif's titles (AKTI BY ZAHRA · NORTH COAST / ALL NEW PACKAGING / BALANCE THE PACK · 10 SECONDS), the RAW × Dixie Mills logos with their two sauces, captions in your locked style. I dropped '4 FLAVOURS' and 'THE PRIZES' and the RAW logo on 'with us RAW' to calm it down.
- The grade. New: the FX30 now uses the same S-Log3 conversion Premiere does (go 2 was turning skin orange under the pink lights), a touch of contrast; your iPhone clips cooled slightly and 18 % less saturated so the two cameras match.
- The ending. Your §17 ending: the music comes up, quick shots of the day on the beat, RAW's wordmark, then a white card with the RAW mark and 'ALL NEW PACKAGING'. No Alan Productions card (it's RAW's film).
- Music. Brenton Wood – 'Baby You Got It' (karaoke version, no vocals) from your COMMERCIAL folder: muffled under Loujy, open on the outro, its kit coming back in on the outro's first frame.
1 · A day with RAW at AKTI
What changed
- v2 Your notes on v1: it opens on Loujy (the hook, her name) and she carries it · calmer: 25 shots, longer, fewer titles · the grade: natural skin, both cameras matched · the outro a shot every two beats.
Opens on Loujy holding the RAW pack up to the lens with her name card, 'Come with me…'. She's back on 'their real reactions' (tasting), 'a bit more fun' (explaining the game with the ball), 'the whole taste of the chips', and the last line.
Your calls
- Her name card. It says 'Loujy · RAW'. Tell me her full name / title if you want it different, or none at all.
- Dixie Mills. None of the 167 clips shows the sauces, so on that line two people taste the chips and the RAW × Dixie Mills logos + their two sauce bottles pop on the words (the packshots from the chips video). If you have a sauce shot, send it and it goes in.
- Music options. If Brenton Wood is too retro for RAW: Overmono – 'Bby' (instrumental, 129 bpm, more club) is measured and ready as a one-minute swap. Say 'option 2'.
- Length. Seif's script planned 65 s; with the pauses out the read is 39 s + a 7 s outro = 45 s.
- The flavours. Two of RAW's new pack images (Cheddar & Shallots, Jalapeño) on 'all the flavors'. The old blue/red packshots on the drives were left out on purpose.